WATERUN innovation is embedded into a more holistic and consistent approach that is needed to include UWR management explicitly in future water policies. In this context, WATERUN will deploy a comprehensive portfolio of tools for the prevention and mitigation of diffuse pollution in its three representative case studies (different climates, land-uses and implementation levels of UWR management).
In this way, advanced knowledge of one will nurture and speed up implementation in the others, enabling the adoption of WATERUN methodology from a wider perspective. In addition, the knowledge exchange and validation of some tools in a Mediterranean area (Jordan) will increase the significance of the solution for another important climate in southern Europe and severely affected by climate change, thus contributing significantly to the deployment of a much more universal solution.
WATERUN will reinforce Europe’s industrial competitiveness and leadership in the water sector thanks to
- Improved business opportunities and value creation in EU water industry reinforced by a co-creation process, and
- Measurable improvements in the quality and sustainable management of water.
As one of the largest and most diversified industries globally, the EU water industry supplies virtually all sectors of the economy, and it plays a vital role in providing clean freshwater to all of Europe's cities. Furthermore, the implementation of WATERUN solutions will trigger a water management shift toward zero-pollution, thanks to prevention and mitigation solutions that will allow minimising the pollutants impact on human health and environment. Therefore, relevant EU industries (water solutions suppliers, monitoring solutions providers, software developers, etc.) will gain a strong position to benefit from market opportunities. In addition, the solutions delivered will enable a more sustainable water use, since it is estimated that the WATERUN solutions will be able to treat 80% of the total UWR of a target area by the implementation of GI according to the outputs of the identification and mapping tool, which translates into approximately 1 billion m3 more per year of available water in EU